Packaging for natural cosmetics – how to impress the clients?

Boxes for cosmetics Boxes for cosmetics

Proper packaging insulates, protects, and preserves the cosmetics. It ensures the product stays intact during transport, storage, and display. Packaging makes sure the cosmetics are safe from exterior damage, extreme temperatures, and humidity, which allows them to stay fresh longer. It can also help the product stand out on the store shelf, attracting attention of potential buyers and, as a result, enabling the brand to excel on the market. How should cosmetic companies pack their natural products in order to impress their clients and encourage them to make a purchase?

 

The importance of matching the packaging to the product

Proper packaging is the packaging that matches the product. It should fit the size of the item, correspond to the brand’s vision, and last, but not least, meet the client’s expectations.

Matching size

First and foremost, the packaging should match the size of the item, in order to offer a necessary protection from external factors and prevent any damage. In case of particularly delicate products the packaging needs to be equipped with special inserts that will hold the merchandise in place, preventing uncontrollable movements which may lead to detriment.

Corresponding to the brand’s vision

It is worth noting that the packaging is the first thing the customer sees. It is an important marketing tool and has the ability to make the product stand out from the competition. In order to fully use its potential, the packaging should correspond to the brand’s vision and convey its values.

Meeting the client’s expectations

The packaging has the ability to attract the attention of the potential buyers. For the company it can make a difference between making it big on the market and disappearing without a trace. In case of cosmetics, the packaging is usually the first contact of the client with the product, which is why it should meet the high expectations of the potential buyers in order to convince them to make a purchase.

What aspects of the packaging clients tend to pay attention to?

As previously mentioned, the packaging is usually the first contact of the client with the product. Therefore, it is in the company’s best interest to create the packaging that attracts the buyer’s attention. Studies suggest that the customers usually pay attention to aspects of packaging such as color, design, presence of interactive elements, and eco-friendliness.

Color

Color of the packaging catches the eye of the potential buyer and sends a message regarding its content. Black and white boxes appear more elegant and make the product seem more luxurious. The use of colors which can be associated with Earth, so mostly brown and green, tend to indicate the product is sustainable and eco-friendly.

Design

Design of the packaging affects the perception of the brand. In the eye of the client it is usually the minimalist packaging that tends to be associated with high quality and reliability.

Presence of interactive elements

Modern customers are attracted by interactive packaging elements, such as pull-out compartments or hidden, usually funny or witty messages. They add an element of surprise and enhance engagement, which leads to more purchases. 

Eco-friendliness

Customers are increasingly aware of the impact product packaging has on the environment. If they are left with a choice, they tend to lean towards the products placed in eco-friendly packaging which is made from biodegradable or compostable materials derived from renewable sources.

Packaging for natural cosmetics

A fitting packaging for natural cosmetics should not only match the size of the product placed in it, but also convey the brand’s vision and send a pro-environmental message. Nowadays the cosmetic company can choose between:

  • compostable packaging, made from organic materials, such as cornstarch, sugarcane, wood, and algae, that decompose easily and not leave behind any harmful chemicals and particles;
  • recycled packaging, made of reused plastics, paper, and cardboard obtained from post-consumer and post-industrial sources;
  • reusable packaging, designed to be resilient, easy to clean, and repurposable for a vast variety of uses.

To further emphasize the eco-friendliness of the packaging for natural cosmetics, it is a common practice to keep the natural color of plain cardboard and use as little varnish as possible.

Boxes for cosmetics from MILO Group

Boxes for cosmetics from MILO Group are a great solution for the companies that search for eco solutions for their natural products. They are sturdy, resilient, yet very elegant. Eco-friendly boxes from MILO Group are made of renewable, FSC-certified solid cardboard and use ecological veneer. Moreover, they are fabricated in the machines powered by renewable energy sources, mostly the company’s own photovoltaic farm, which makes them even more environmentally friendly.

  • Secure Your Deposit with Deep House Cleaning's Expert Move-Out Services
    Secure Your Deposit with Deep House Cleaning's Expert Move-Out Services

    Moving out of a rental property brings its own set of challenges, not least of which is ensuring the place is left in impeccable condition to secure the return of your deposit. Deep House Cleaning, a premier local company, has emerged as a savior for tenants navigating the stressful waters of end-of-tenancy cleaning. With a team of dedicated professionals, they provide thorough deep cleaning services that promise to leave your leased property in a state that not only meets but exceeds landlord expectations.

    Written on Wednesday, 21 February 2024 10:18
  • Packaging for natural cosmetics – how to impress the clients?
    Packaging for natural cosmetics – how to impress the clients?

    Proper packaging insulates, protects, and preserves the cosmetics. It ensures the product stays intact during transport, storage, and display. Packaging makes sure the cosmetics are safe from exterior damage, extreme temperatures, and humidity, which allows them to stay fresh longer. It can also help the product stand out on the store shelf, attracting attention of potential buyers and, as a result, enabling the brand to excel on the market. How should cosmetic companies pack their natural products in order to impress their clients and encourage them to make a purchase?

    Written on Wednesday, 31 January 2024 19:02
  • Conquering Credit Card Chaos and Taking Control of Your Finance
    Conquering Credit Card Chaos and Taking Control of Your Finance

    This article empowers you with proven strategies, drawing inspiration from financial experts to tame credit card chaos and take control of your finances. It's time to slay those plastic dragons!

    Written on Tuesday, 16 January 2024 11:54
  • LEI Codes and international trade: How it all fits together
    LEI Codes and international trade: How it all fits together

    Discover how LEI codes are essential in international trade and contribute to the transparency and security of financial transactions.

    Written on Monday, 18 December 2023 16:03
  • E-business Analytics: Optimising Snus Sales Strategies
    E-business Analytics: Optimising Snus Sales Strategies

    n the rapidly evolving landscape of e-business, the integration of analytics has become instrumental in enhancing operational efficiency and maximising profitability. For the tobacco industry, such as the segment of smokeless products such as Iceberg snus, leveraging data analytics has proven to be a strategic imperative. Ergo, this article assesses the function of e-business analytics in optimising snus sales approaches.

    Written on Thursday, 30 November 2023 07:54
  • The Benefits of Indoor Monkey Bars and Climbing Frames for Children's Development
    The Benefits of Indoor Monkey Bars and Climbing Frames for Children's Development

    In today's world, where screen time often takes precedence over physical activity, it's essential to find creative ways to keep our children active and healthy. One solution gaining popularity is the use of indoor monkey bars and climbing frames. These versatile pieces of exercise equipment offer a wide range of health benefits and opportunities for children to develop physically and mentally.

    Written on Tuesday, 28 November 2023 11:06
  • Why do you need telecom OSS?
    Why do you need telecom OSS?

    In the ever-evolving realm of telecommunications, the term telecom OSS is gaining prominence. Telecom OSS stands for Operational Support Systems, encompassing IT solutions that facilitate the efficient management of communication networks. These systems comprise a spectrum of software and intersystem integration, designed to support the processes involved in designing, managing, monitoring, and constructing communication networks, as well as the customer service departments that rely on these networks.

    Written on Monday, 30 October 2023 17:46
  • Maximizing Stock Photo Potential
    Maximizing Stock Photo Potential

    Discover the benefits of using stock photos and provide tips on how to make the most of them for your online endeavors.

    Written on Tuesday, 31 October 2023 16:21